Charlie Ghosh
Performance Marketing
Charlie Ghosh
Performance Marketing
Helping businesses generate more qualified leads, improve acquisition efficiency and maximise ROI through data driven paid media and reporting.
About Me
About Me
I am a performance marketer with over five years of digital marketing experience and three years specialising in paid media, lead generation and acquisition.
I have generated hundreds of B2B leads per campaign with budgets up to £50k, targeting tech scale ups through data driven campaigns using Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
From digital strategy and audience targeting to analytics, CRM insights, landing page optimisation and ongoing testing, I focus on delivering measurable businesses growth through improving lead quality, increasing conversions and strengthening marketing performance.
Impact in Numbers
£0k+
£0k+
Paid Media Managed
0+
0+
Leads Generated
0+
0+
Impressions Delivered
0+
0+
Years’ Experience
How I can help
ACQUIRE
Build the right strategy, audiences and channel mix, then plan and manage paid campaigns designed to generate qualified leads and drive sustainable growth.
OPTIMISE
Identify opportunities to improve campaign performance, landing pages and user journeys through audits, testing and conversion focused content.
MEASURE
Turn campaign and website data into clear insights, useful reporting and actionable recommendations to improve performance and guide future investment.
Portfolio
A selection of paid media campaigns I've managed across Meta, Google and LinkedIn, highlighting my approach to targeting, testing, optimisation and delivering measurable growth.
B2B Lead Generation 2026
Delivered a Meta lead generation campaign supporting high-growth London businesses with international expansion. Strategic audience targeting, creative testing, retargeting and data led optimisation generated a strong volume of qualified enquiries.
Spend: £25,000 incl. VAT
1,162,737 impressions · 13,078 clicks · £1.91 cost per click
145 leads · £172.41 cost per lead
Film and TV Lead Generation 2026
Managed a B2B acquisition campaign on Meta and Google Search for technology scaleups in the Film and TV sector. Strategic targeting, landing page optimisation, budget management and continuous reporting created a consistent flow of high quality leads.
Spend: £5,800 incl. VAT
555,983 impressions · 6,187 clicks · £0.93 cost per click
199 leads · £29.14 cost per lead
AI Video Campaign 2025
Planned and managed a Google Display campaign targeting London technology founders YouTube. Audience targeting, budget management, creative and video optimisation, ad copy and tracking were aligned to maximise reach and engagement.
Spend: £500 incl. VAT
1,231,189 impressions
589,724 video views
B2B AI Campaign 2025
Managed B2B lead generation on LinkedIn, targeting technology companies across Europe, North America and India. Duties included but were not limited to retargeting, testing and lead quality analysis to strengthen performance and generate qualified business enquiries.
Spend: £9,000 incl. VAT
585,741 impressions · 2,451 clicks · £3.67 cost per click
46 leads · £195.65 cost per lead
Follower Campaign 2024
Planned and optimised a LinkedIn campaign to build awareness and grow a new brand’s audience among technology decision-makers worldwide. Audience targeting and creative testing lifted engagement while keeping cost per follower low.
Spend: £5,250 incl. VAT
3,316,178 impressions · 23,359 clicks · 23,421 engagements
£0.22 cost per engagement · 1,271 followers · £4.13 per follower
B2B Lead Generation 2026
Delivered a Meta lead generation campaign supporting high-growth London businesses with international expansion. Strategic audience targeting, creative testing, retargeting and data led optimisation generated a strong volume of qualified enquiries.
Spend: £25,000 incl. VAT
1,162,737 impressions · 13,078 clicks · £1.91 cost per click
145 leads · £172.41 cost per lead
Film and TV Lead Generation 2026
Managed a B2B acquisition campaign on Meta and Google Search for technology scaleups in the Film and TV sector. Strategic targeting, landing page optimisation, budget management and continuous reporting created a consistent flow of high quality leads.
Spend: £5,800 incl. VAT
555,983 impressions · 6,187 clicks · £0.93 cost per click
199 leads · £29.14 cost per lead
AI Video Campaign 2025
Planned and managed a Google Display campaign targeting London technology founders YouTube. Audience targeting, budget management, creative and video optimisation, ad copy and tracking were aligned to maximise reach and engagement.
Spend: £500 incl. VAT
1,231,189 impressions
589,724 video views
B2B AI Campaign 2025
Managed B2B lead generation on LinkedIn, targeting technology companies across Europe, North America and India. Duties included but were not limited to retargeting, testing and lead quality analysis to strengthen performance and generate qualified business enquiries.
Spend: £9,000 incl. VAT
585,741 impressions · 2,451 clicks · £3.67 cost per click
46 leads · £195.65 cost per lead
Follower Campaign 2024
Planned and optimised a LinkedIn campaign to build awareness and grow a new brand’s audience among technology decision-makers worldwide. Audience targeting and creative testing lifted engagement while keeping cost per follower low.
Spend: £5,250 incl. VAT
3,316,178 impressions · 23,359 clicks · 23,421 engagements
£0.22 cost per engagement · 1,271 followers · £4.13 per follower
Frequently Asked Questions
Frequently Asked Questions
What services do you offer?
I provide performance marketing services including paid media management, campaign audits, analytics and reporting, conversion optimisation, landing page optimisation and digital marketing strategy to help businesses achieve measurable growth.
What industries and businesses do you work with?
I work with startups, SMEs and established businesses across a range of industries. Every strategy is tailored to your business goals, audience and budget to deliver the best possible results.
How much do you charge?
Every project is different, so I tailor my pricing to your requirements. My standard rate is £35 per hour or £250 per day, and I'm happy to provide a no-obligation quote after a quick chat about your goals.
How quickly will I see results?
This depends on your objectives and current marketing performance. Some improvements can be seen within the first few weeks, while sustainable growth is achieved through continuous testing, optimisation and data driven decision making.
How do you measure success?
Success is measured against your business goals. Whether it's increasing qualified leads, improving ROAS, reducing CPA, growing conversions or maximising marketing ROI, every campaign is tracked using clear performance metrics.
What happens after I get in touch?
We'll arrange a free initial call to discuss your business, goals and current marketing activity. From there, I'll recommend the most suitable approach and outline the next steps.
About Me
I am a performance marketer with over five years of digital marketing experience and three years specialising in paid media, lead generation and acquisition..
I have generated hundreds of B2B leads per campaign with budgets up to £50k, targeting tech scale ups through data driven campaigns using Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
From digital strategy and audience targeting to analytics, CRM insights, landing page optimisation and ongoing testing, I focus on delivering measurable businesses growth through improving lead quality, increasing conversions and strengthening marketing performance.
Impact in Numbers
£0k+
£0k+
Paid Media Managed
0+
0+
Leads Generated
0+
0+
Impressions Delivered
0+
0+
Years’ Experience
How I can help
ACQUIRE
Build the right strategy, audiences and channel mix, then plan and manage paid campaigns designed to generate qualified leads and drive sustainable growth.
OPTIMISE
Identify opportunities to improve campaign performance, landing pages and user journeys through audits, testing and conversion focused content.
MEASURE
Turn campaign and website data into clear insights, useful reporting and actionable recommendations to improve performance and guide future investment.
Portfolio
A selection of paid media campaigns I've managed across Meta, Google and LinkedIn, highlighting my approach to targeting, testing, optimisation and delivering measurable growth.
B2B Lead Generation 2026
Delivered a Meta lead generation campaign supporting high-growth London businesses with international expansion. Strategic audience targeting, creative testing, retargeting and data led optimisation generated a strong volume of qualified enquiries.
Spend: £25,000 incl. VAT
1,162,737 impressions · 13,078 clicks · £1.91 cost per click
145 leads · £172.41 cost per lead
Film and TV Lead Generation 2026
Managed a B2B acquisition campaign on Meta and Google Search for technology scaleups in the Film and TV sector. Strategic targeting, landing page optimisation, budget management and continuous reporting created a consistent flow of high quality leads.
Spend: £5,800 incl. VAT
555,983 impressions · 6,187 clicks · £0.93 cost per click
199 leads · £29.14 cost per lead
AI Video Campaign 2025
Planned and managed a Google Display campaign targeting London technology founders YouTube. Audience targeting, budget management, creative and video optimisation, ad copy and tracking were aligned to maximise reach and engagement.
Spend: £500 incl. VAT
1,231,189 impressions
589,724 video views
B2B AI Campaign 2025
Managed B2B lead generation on LinkedIn, targeting technology companies across Europe, North America and India. Duties included but were not limited to retargeting, testing and lead quality analysis to strengthen performance and generate qualified business enquiries.
Spend: £9,000 incl. VAT
585,741 impressions · 2,451 clicks · £3.67 cost per click
46 leads · £195.65 cost per lead
Follower Campaign 2024
Planned and optimised a LinkedIn campaign to build awareness and grow a new brand’s audience among technology decision-makers worldwide. Audience targeting and creative testing lifted engagement while keeping cost per follower low.
Spend: £5,250 incl. VAT
3,316,178 impressions · 23,359 clicks · 23,421 engagements
£0.22 cost per engagement · 1,271 followers · £4.13 per follower
B2B Lead Generation 2026
Delivered a Meta lead generation campaign supporting high-growth London businesses with international expansion. Strategic audience targeting, creative testing, retargeting and data led optimisation generated a strong volume of qualified enquiries.
Spend: £25,000 incl. VAT
1,162,737 impressions · 13,078 clicks · £1.91 cost per click
145 leads · £172.41 cost per lead
Film and TV Lead Generation 2026
Managed a B2B acquisition campaign on Meta and Google Search for technology scaleups in the Film and TV sector. Strategic targeting, landing page optimisation, budget management and continuous reporting created a consistent flow of high quality leads.
Spend: £5,800 incl. VAT
555,983 impressions · 6,187 clicks · £0.93 cost per click
199 leads · £29.14 cost per lead
AI Video Campaign 2025
Planned and managed a Google Display campaign targeting London technology founders YouTube. Audience targeting, budget management, creative and video optimisation, ad copy and tracking were aligned to maximise reach and engagement.
Spend: £500 incl. VAT
1,231,189 impressions
589,724 video views
B2B AI Campaign 2025
Managed B2B lead generation on LinkedIn, targeting technology companies across Europe, North America and India. Duties included but were not limited to retargeting, testing and lead quality analysis to strengthen performance and generate qualified business enquiries.
Spend: £9,000 incl. VAT
585,741 impressions · 2,451 clicks · £3.67 cost per click
46 leads · £195.65 cost per lead
Follower Campaign 2024
Planned and optimised a LinkedIn campaign to build awareness and grow a new brand’s audience among technology decision-makers worldwide. Audience targeting and creative testing lifted engagement while keeping cost per follower low.
Spend: £5,250 incl. VAT
3,316,178 impressions · 23,359 clicks · 23,421 engagements
£0.22 cost per engagement · 1,271 followers · £4.13 per follower
Frequently Asked Questions
What services do you offer?
I provide performance marketing services including paid media management, campaign audits, analytics and reporting, conversion optimisation, landing page optimisation and digital marketing strategy to help businesses achieve measurable growth.
What industries and businesses do you work with?
I work with startups, SMEs and established businesses across a range of industries. Every strategy is tailored to your business goals, audience and budget to deliver the best possible results.
How much do you charge?
Every project is different, so I tailor my pricing to your requirements. My standard rate is £35 per hour or £250 per day, and I'm happy to provide a no-obligation quote after a quick chat about your goals.
How quickly will I see results?
This depends on your objectives and current marketing performance. Some improvements can be seen within the first few weeks, while sustainable growth is achieved through continuous testing, optimisation and data driven decision making.
How do you measure success?
Success is measured against your business goals. Whether it's increasing qualified leads, improving ROAS, reducing CPA, growing conversions or maximising marketing ROI, every campaign is tracked using clear performance metrics.
What happens after I get in touch?
We'll arrange a free initial call to discuss your business, goals and current marketing activity. From there, I'll recommend the most suitable approach and outline the next steps.